Google Data Studio: How to count number of specific events

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Try data blending feature:

  1. Create first plot with Visitors/Users or Unique Page View.
  2. Create second plot with Unique Event filtered as you want.
  3. Select both plots, right-click on one of them, select Blend data.

Example (with addition of unfiltered plot for comparison): Plot comparison

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Bruno Monteiro
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Bruno Monteiro

A full time web developer, part time garage musician.

Updated on July 07, 2022

Comments

  • Bruno Monteiro
    Bruno Monteiro almost 2 years

    I know similar questions were asked before, but none of the answers that I found (example here, another example) helped me.


    What I am trying to do:

    Create a report in Google Data Studio that shows me number of Unique Page Views VS Specific Event. For example: how many users visited page X, and how many of those clicked in button Y.

    enter image description here (Example of what I am trying to achieve) ☝️


    What I already have:

    Google Analytics is configured and events are tracked. When I go to Google Analytics I can see the numbers there. Google Data Studio is already connected to my Google Analytics and the numbers are matching.


    What I tried so far:

    Test 1

    Create a chart using Unique Page Views and Unique Events metrics and set a filter with Event Name = "Button clicked", but that filters my Unique Page Views metric and I end up with wrong numbers.

    Test 2

    Create a Calculated Field using:

    SUM(case when REGEXP_MATCH(Event Action, "Button clicked") then 1 else 0 end)
    

    or using:

    COUNT(case when REGEXP_MATCH(Event Action, "Button clicked" ) then "Button clicked" else NULL end)
    

    But this only returns 1


    Appreciate any other ideas 💡