how to increase jboss memory heap size in eclipse

Question

I have tried to increase the java memory heap size for jboss by making changes to the run.conf.bat file as suggested from

How to increase heap size for jBoss server

and set to

    rem # JVM memory allocation pool parameters - modify as appropriate.
set "JAVA_OPTS=-Xms2048M -Xmx2048M -XX:MaxPermSize=1024M"

If I run the jboss server from the jboss_dir/bin directory using windows command prompt it runs with above JAVA_OPTS values

however if run the same jboss from eclipse IDE the eclipse console shows following message

    22:31:46,457 INFO  [ServerInfo] Java version: 1.6.0_31,Sun Microsystems Inc.
22:31:46,457 INFO  [ServerInfo] Java Runtime: Java(TM) SE Runtime Environment (build 1.6.0_31-b05)
22:31:46,457 INFO  [ServerInfo] Java VM: Java HotSpot(TM) 64-Bit Server VM 20.6-b01,Sun Microsystems Inc.
22:31:46,457 INFO  [ServerInfo] OS-System: Windows 7 6.1,amd64
22:31:46,458 INFO  [ServerInfo] VM arguments: -Dprogram.name=run.bat -Xms128m -Xmx512m -XX:MaxPermSize=256m -Dfile.encoding=Cp1252 
22:31:46,483 INFO  [JMXKernel] Legacy JMX core initialized
22:31:47,761 INFO  [ProfileServiceBootstrap] Loading profile: ProfileKey@4fe2fe5d[domain=default, server=default, name=default]

I was wondering what eclipse configuration I may have missed so that the jboss is still starting with the JAVA_OPTS with values -Xms128m -Xmx512m -XX:MaxPermSize=256m

22:31:46,458 INFO  [ServerInfo] VM arguments: -Dprogram.name=run.bat -Xms128m -Xmx512m -XX:MaxPermSize=256m -Dfile.encoding=Cp1252 

Solution

In the servers tab, double clicking on a server opens a window called "Overview" (first image), where you can find sections like General Information, Management Login Credentials, Publishing, etc.

There's also a link "Open Launch Configurations", which opens a new window (second image) where you can set up vm arguments.