In Google Analytics, given I have a specific page, how do I track where the user went to next?

Question

Note: I'm an analytics "n00b".

I have a specific page on my website, say [/users/register].

Where in Google Analytics do I go to see where visitors to that page went to next?

I saw that, for that page, the was a column called "Landing", but the number there was lower than the number of visitors?

When I looked at that page under the Landing Page report, I saw that it looked to have the info I needed as it had an Exit value... however, I don't know what that means, and I don't understand why the Landing number is so much lower.

Regardless I just want to see where visitors to that page went to next?

Solution 1

Actually, what you want is hidden in Visitor Flow:

Go there, and find the page you want stats on where visitors went next. To do that, you need to click on that page and select "Explore traffic through here", which ultimately leads to another flow visualisation, but only includes traffic going to and from that page:

Solution 2

In 2021, this is much easier. Go to Behavior - Site Content - All Pages and find the page you want. Then near the top left of the main tab, change to Navigation Summary. This shows the top 10 next pages.

Solution 3

I thought I would update this to include a 2018 answer and perhaps a bit more depth.

If you are like me and wanting to find where people are going from a specific page rather than the landing page, it's actually pretty easy!

Go to Behavior > Behavior Flow

The default view here will show traffic from the landing page. To get a specific page, click the little settings cog beside the landing page as shown below

You'll be able to "add an item". For my example, I wanted to see where people were going from the /category/ pages. So I used the "contains" /category/ to get all pages that have /category/ in the url.

Comments

[David K.]

no, this shows the accumulated statistics of clicks on any given link on that page.

[David K.]

also no, this shows where the visitors are coming from, not what the question original asked for ("Where in Google Analytics do I go to see where visitors to that page went to next?")...

[Prasad Ajinkya]

do check this, the landing page report says "User started at this landing page:" (here you select your page, in this questiion's case its /user/register). Then there is a table beneath it which says "then viewed these pages:" ... so you should be able to see where visitors to that page went to next.

[Drew Khoury]

Isn't that just another way of showing where they went to next? The question was "where visitors to that page went to next", this answer is a valid way to see what % of users are clicking link a or link b on that page. Vistors Flow is also another solution to the quesiton.

[Prasad Ajinkya]

@DKOATED, have I misinterpreted this report?