iTunes Connect: "Release this version" delay?

Question

Once I click "Release this version" in iTunes Connect, how long does it take for the new version to be available in the App Store?

Solution 1

Apple doesn't guarantee how much time it will take. Per "version iTunes Connect Developer Guide:

Click the Release This Version button that appears.

Your app version will then be live on the App Store pending the customary processing times.

After you clicked "release this version", your app will go live on Apple's many iTunes servers. I think the transfer processes to each server have different delay time. My experience is that this takes 15 minutes - 4 hours.

Solution 2

This time (at least in my experience) tends to range from anywhere between a couple minutes and 1-2 hours, but will definitely be updated within the day. I have noticed that apps appear to show up on iTunes faster than they show up in the App Store.

Comments

[jungledev]

Update 10/2016: I received an email from Apple after clicking 'Release this Version' That stated: It can take up to 24 hours before your app is available on the App Store. This delay is dependent on any app availability issues. <- whatever that means!

[jungledev]

To follow up on my previous comment, I only had to wait about 30 minutes for it to go live. Not sure if this matters or not- but I was pushing an update to an app that had an already-live previous version. It's possible that it would take longer for a new app if this is your first version.

[antimatter]

The link to iTunes developer guide is broken. Please update to developer.apple.com/library/content/documentation/…

[Dimitri]

What about how long does it take for the update to propagate to user's iPhones?

[Adriano Machado]

Update 10/2020: After click on "Release this Version" it took 30 minutes ~ 1hour to being available in stores.