What's this Windows 10 bullseye icon about?

Question

Ever since the Windows 10 1511 update, I'm seeing a new system tray icon. Unfortunately it pops up, then disappears before I can mouse over and click on it to see what it is.

It resembles a small bullseye or target. I can't recall ever seeing it before and I'm coming up empty on Google. I'm guessing it's part of Windows 10, but would like to confirm in case it's malware. I've not installed any new applications, just the Windows 10 update.

Solution

That's the "Location sensor in use" icon. (See under "Where are the location icons […]".) The actual icon looks like this .

It might be triggered by Maps or Weather apps, or possibly by the "Find my PC" feature in recent builds (it's in Settings next to Update/Recovery).

Comments

[Ramhound]

You are 100% correct. The reason its visible more likely has to do with the fact, Windows 10 version 1511, supports automatically adjusting your timezone for you. Its just a visible indication that the location service is running. Of course both features can be disabled.

[Ramhound]

Hope you don't mind. I added the icon to your answer, at first, I could not visualize what the icon would even look like.

[ave]

@Ramhound hope you don't mind. I changed the icon to a white one as it looks more visible.

[Brian Knoblauch]

@ardaozkal - I approved your edit. Yours is easier to see.

[Maxime Rouiller]

automatically adjusting your timezone could have used that a month ago... didn't it existed!