xpath in =importXML() for extracting meta descriptions

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//meta[@name='description']/@content

So your full URL call in google sheet would be

=importxml(A1,"//meta[@name='description']/@content")

I've built some awesome SEO tools using importXML - this is just the start of it mate! :)

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Updated on June 04, 2022

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  • Admin
    Admin almost 2 years

    I'm trying to use Xpath to pull in the meta descriptions from web pages, using Google Sheets.

    I have this working to pull in the titles: =importXml(www.example.com; "//title")

    Here are two sources of my learning:

    http://seogadget.co.uk/playing-around-with-importxml-in-google-spreadsheets/
    http://docs.google.com/support/bin/answer.py?hl=en&answer=75507

    I have read many other posts on this site, and this seems to be the similar idea of what I want:

    "/html/head/meta[@name='description']/@content"
    "/*/head/meta[@name='description']/@content"
    "//head/meta[@name=\"description\"]/@content"
    

    None of these work in Google Sheets, which specifies to write it in Xpath. The only difference, is that in Google Sheets you are to use ' in place of " (hence why description is like that). I've honestly tried it about 219 different ways....no luck.

    Any ideas? Thanks in advance!